It’s not even about the money now, it’s about the principal of it”. Scott expressed his concern bluntly, saying “They are a multi-billion dollar company who built their brand on the backs of hard working Canadians. Timmies offered a $50 Tim Card loaded to Scott’s Tims Rewards app or card. The big win turned into loss as Scott received an email from Timmies saying “a technical error caused an issue for a small subset of Roll Up To Win players that you are a part of”. CTV covered the story well here, featuring long-haul truck driver Scott Adams who thought he had won a $10,000 prize via a prepaid Visa card. The Glitch:Ī technical issue has caused bigger concern as several customers who played the RUTR game were advised they were winners of a $10,000 prize, only to quickly learn there was a mistake that negated their winnings. The change has caused confusion among the customer base with many taking to social media to express their frustration with the new system. Customers now open the Timmies app to "roll up" a virtual cup with the swipe of a finger - with no body fluids exchanged. Cashiers are no longer required to handle a gnarly, DNA covered cup. All customers had to do was to “roll up” the lip of a beverage cup and check to see if they were a winner via a printed message under the rim. RRRoll Up To Win (or Roll up the Rim “RUTR”) is an annual contest that dangled big prizes for customers in an instant win format. The headlining news that impacts all Tim Hortons customers is a triple-headed miscue related to their annual “RRRoll Up To Win” contest promotion which runs March 6 through April 2. At risk is the allegiance and favor of their customer base, not just Members of Tims Rewards but the general customer universe as well. Tim Hortons can’t seem to stay out of the news with its loyal customers, and the coffee chain has been in the news for all the wrong reasons. Tim Hortons risks permanent relationship damage to Tims Rewards members and more
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